Case Study: Sony achieves 40% higher conversion and 60% lower TCO with VTEX Commerce Cloud

How Sony gained the necessary agility to successfully manage the digital commerce operations of seven countries

Sony needed cost-efficiency, faster time-to-market and greater agility to manage digital commerce across seven Latin American countries after struggling with costly, inflexible legacy systems. In 2015 Sony chose VTEX and its VTEX Commerce Cloud to replatform, ensuring scalability, security compliance and the ability to align a global brand with local market requirements.

VTEX migrated five Sony stores in 90 days and built two more in 40 days, unified B2C, B2B2C and B2E operations with its Order Management and Master Data capabilities, and maintained a consistent storefront linked to Sony’s institutional site. The VTEX implementation delivered measurable impact: a 40% increase in conversion rate, a 60% reduction in total cost of ownership, record time-to-revenue and improved operational agility.

Sony

Gabriel Cabrera

Digital Acceleration Director