Case Study: Miniprix reinvents retail and launches grocery in one week with VTEX

How Miniprix reinvented their retail in one week

Miniprix, a Romanian fashion retailer and long-time VTEX client, faced imminent closure when the COVID-19 pandemic forced the shutdown of its physical stores, decimating its predominantly in-store revenue. The urgent challenge was to rapidly pivot their business model to survive the crisis and avoid laying off staff.

Leveraging the flexibility of the VTEX Commerce Platform, Miniprix launched a grocery marketplace called "Minimarket" on its existing VTEX-powered site in just one week. This solution allowed them to segment delivery and payment options based on product type and customer location. The result was a successful diversification into groceries that kept the business afloat and allowed it to serve its community during the pandemic, effectively riding out the crisis.

Miniprix

Anca Bahna

Chief Operations Manager