Case Study: Empório da Cerveja boosts regional sales with VTEX

How Empório da Cerveja increased sales through regionalization and dark stores

Empório da Cerveja, an ecommerce store for Ambev's beer portfolio, faced the challenge of selling a heavy, perishable product online in a highly competitive market. Their main hurdles were high shipping costs from a single distribution center and long delivery times, which caused them to lose sales to local alternatives. To address this, they partnered with vendor VTEX to overhaul their logistics and value proposition.

VTEX implemented a solution using its platform to manage a network of regional dark stores and a regionalized product catalog. This strategy allowed Empório da Cerveja to store products closer to customers, drastically cutting delivery times and shipping costs. The results, enabled by VTEX, were significant: the company tripled its sales in some cities, achieved an NPS of around 80, and saw a high level of customer retention alongside greater operational profitability.

Empório da Cerveja

Fábio Glezer

Head of Ecommerce