Case Study: Grupo Ageas Portugal builds a preventive health ecosystem with VTEX Marketplace

Grupo Ageas Portugal increases customer touchpoints 7x with VTEX

Grupo Ageas Portugal, a major insurance group, faced the challenge of having purely reactive, transactional interactions with its health insurance customers, only engaging with them during times of illness or claims. Partnering with VTEX, they sought to transition from this "sick-care" model to become a proactive, everyday health partner using VTEX's native marketplace and headless commerce architecture.

VTEX implemented a scalable, headless marketplace ecosystem that was integrated into the customer's mobile app. This solution allowed Grupo Ageas Portugal to quickly onboard third-party sellers and offer over 20,000 health and wellness products. The results were transformative, increasing annual customer touchpoints by five to seven times, gaining over 25,000 active users in the first year, and nearly doubling the digital channel growth for their launch partner.

Grupo Ageas Portugal