Case Study: Frávega achieves a composable commerce experience with VTEX

Frávega Leveraging VTEX’s composable commerce solution

Frávega, a major Argentinian electronics and home appliance retailer, faced the challenge of unifying its complex legacy systems to create a seamless omnichannel customer experience and expand its market share by launching a marketplace. To overcome this, the company turned to VTEX and its composable commerce solution.

VTEX provided the core commerce engine, including its marketplace seller portal and SmartCheckout system, which handled payment complexities and was built for conversion. This allowed Frávega to build a highly customized, high-performance storefront in-house while seamlessly integrating it with VTEX's APIs. As a result, Frávega successfully onboarded over 100 sellers, expanded its online catalog to over 80,000 SKUs, and achieved a unified digital experience that abstracts its back-end complexity for customers.

Frávega