Case Study: Bauducco grows B2B ecommerce and plans to double revenue with VTEX

Expanding its operations in the B2B market, Bauducco plans to double ecommerce revenue with VTEX

Bauducco, a major Brazilian food manufacturer, sought to expand its operations by entering the B2B market to boost its ecommerce revenue. The company needed a robust and flexible digital platform to support this new sales channel and its existing B2C store, aiming to make ecommerce a consistently significant part of its business beyond just seasonal peaks. For this, they partnered with vendor VTEX, leveraging its B2B and B2C commerce platform.

The solution provided by VTEX offered a scalable, cloud-native architecture with extensive APIs and a rich partner ecosystem, which enabled Bauducco to quickly launch and customize its digital channels. As a result, Bauducco's B2B channel alone now accounts for 35% of its ecommerce sales. The platform also supported a 300% growth in Easter sales, leading the company to project a 40% expansion in digital Christmas sales. VTEX provided the technological foundation and business partnership that was crucial for Bauducco's ongoing digital transformation.

Bauducco

Rodrigo Matheus

Head of Ecommerce