Case Study: Cartamundi launches global headless DTC commerce with VTEX

Cartamundi goes all-in on headless commerce with VTEX

Cartamundi, a global playing-card company, faced plateauing sales through retail partners and a fragmented, multi-regional tech stack that hindered its new direct-to-consumer strategy. To establish a unified global ecommerce presence, they turned to the VTEX platform for an enterprise-grade, headless commerce solution to consolidate their systems and manage multiple brands efficiently.

VTEX provided an API-first, headless architecture that integrated with best-of-breed systems like Contentful and Algolia. This allowed Cartamundi to launch their new U.S. website, bicyclecards.com, in just five months. The solution provided the agile, scalable foundation needed to quickly replicate the site for other global regions and brands, achieving a faster time to market and setting the stage for international growth.

Cartamundi

Alex Glaser

Manageing Technology Parnter