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Case Study: Carajás Home Center boosts WhatsApp conversions with VTEX CX Platform
A VTEX Case Study
Carajás Home Center lifts WhatsApp conversions 15% with VTEX
Carajás Home Center, one of Brazil's largest home center chains, faced the challenge of turning its underutilized WhatsApp channel into a tool for revenue growth. Their generic messages lacked catalog integration and the ability to automatically recover lost sales, missing key engagement opportunities. They partnered with VTEX to implement the VTEX CX Platform to address this.
The solution involved integrating the VTEX CX Platform to enable intelligent cart recovery workflows, real-time order updates, and seamless payment options within WhatsApp. This transformed the channel into a proactive sales engine. The results for Carajás included a 15% lift in WhatsApp conversion rates, a 68% open rate on abandoned cart messages, and a 14% direct ROI on recovered lost sales.
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