Case Study: Palmer Jane achieves a curated digital cannabis marketplace for women and expanded dispensary reach with VTEX

Building Palmer Jane, a digital marketplace for cannabis-based products

Palmer Jane is a Colorado-based startup building a curated digital marketplace for cannabis-based products aimed at women, with the goal of recreating the in‑store dispensary experience online while connecting local dispensaries to new customers. Facing regulatory and payment limitations, the need for rich product content, geolocation and personalized assistance, Palmer Jane selected VTEX and its collaborative commerce/marketplace platform to accelerate their go‑to‑market.

VTEX provided the marketplace technology—master data capabilities, customizations, geolocation features, CMS control and a fully scalable architecture—plus business guidance to shorten development time and cost versus building in‑house. As a result, Palmer Jane was able to onboard dispensaries, support online orders with pickup options during COVID‑19, set a Colorado launch date (January 16) and position the business for national expansion, leveraging VTEX’s platform to capture traffic and scale growth.

Palmer Jane

Holly Prohs

Co-Founder