Case Study: Briggs & Stratton Enhances B2B Ecommerce with VTEX

Briggs® & Stratton enhances B2B ecommerce with VTEX, ushering in a modern customer experience

Briggs & Stratton, the world's largest producer of outdoor power equipment engines, was constrained by two separate and outdated legacy ecommerce platforms. This created an inconsistent experience for its global network of dealers and significant operational inefficiencies. The company needed a modern B2B commerce solution to unify its operations and enhance the user experience before its old systems were shut down.

The solution was implemented using the VTEX platform and its VTEX IO development environment. VTEX provided a highly responsive partnership, enabling a rapid five-month migration with a deep integration to the company's SAP ERP. This integration automated complex processes like pricing, inventory, and shipping, creating a seamless and modern B2B buying experience. The results included streamlined unified operations, a modernized technology stack, and a significantly elevated customer experience for Briggs & Stratton dealers.

Briggs & Stratton

John Witzlib

Senior Manager of Marketing Technology