Case Study: Banco Inter achieves a scalable headless marketplace and $200M+ in sales with VTEX

Banco Inter’s revolutionary headless marketplace app blends shopping and banking

Banco Inter, Brazil’s first fully digital, no-fee bank, set out to become a one-stop “superapp” combining financial and retail services but faced a fragmented shopping experience that redirected users to external e‑commerce sites. To launch an integrated, scalable in-app marketplace quickly and seamlessly, Banco Inter partnered with VTEX, leveraging VTEX’s headless, API-first native marketplace capabilities to replace the legacy flow and enable direct purchases and cashback inside the bank app.

VTEX delivered a headless marketplace platform that streamlined seller onboarding, catalog import and in‑app payments (enabled by Banco Inter’s PCI compliance), while keeping communications and customer service integrated. The VTEX solution went live in about two months and supported rapid growth: monthly sales reached $5M USD in April (a 240% increase vs. Q4), Inter Day produced a 24‑hour GMV 12% higher than June and a 2,574% jump versus a normal Tuesday (with about $400K USD redeemed in cashback), November’s Orange Friday generated over $62M USD, and the platform has reached $200M USD in cumulative sales — underscoring VTEX’s scalability and speed.

Banco Inter

Rodrigo Gouveia

Chief Executive Officer