Case Study: Al’s Sporting Goods achieves 96% Cyber Monday revenue increase with VTEX

Al’s Sporting Goods increased Cyber Monday revenue by 96% with VTEX

Al’s Sporting Goods, a family‑owned retailer with more than 90,000 products and 300,000 SKUs, faced slow front‑end content updates, hourly inventory refreshes, and checkout friction that limited conversions and revenue. In 2019 they adopted VTEX—deploying the VTEX IO storefront framework and SmartCheckout—to modernize their e‑commerce platform and address these challenges.

VTEX implemented SmartCheckout, a unified inventory/API approach and VTEX IO front‑end tools to enable real‑time inventory visibility, faster promotional updates and omnichannel fulfillment. The VTEX solution produced measurable results: a 96% year‑over‑year increase in Cyber Monday revenue, 84% growth over the Cyber Five period, conversion rates nearing 10% on peak days, 4× faster inventory updates and 15–20× faster front‑end content updates.

Al’s Sporting Goods

Riley Reeder

IT Director