Case Study: Under Armour achieves 35% conversion lift in 90 days with VTEX

Aiming for high performance in ecommerce, Under Armour has implemented the VTEX solution

Under Armour, the global sporting goods brand, needed an ecommerce platform that could meet high performance demands across Latin America, centralize operations, and integrate with local service providers. To achieve this, Under Armour migrated its online store to VTEX’s ecommerce solution, focusing on a fast implementation without changing the user interface so the team could isolate technology-driven gains.

VTEX implemented a full-platform migration in under 90 days, enabling native marketplace integration, centralized product/inventory/price/promotion management, broader payment options, and omnichannel readiness (click & collect, ship-from-store). As a result of the VTEX migration Under Armour saw a 35% increase in conversion rate by Black Friday 2020, gained operational agility and lower operating costs, and consolidated regional services for faster growth.

Under Armour

Pedro Rios Bertolacini

Head of D2C