Case Study: Craft Art maintains customer service continuity and boosts productivity with Vonage Business Cloud

Weather Emergency Puts Business At Risk, Motivates A Productive Switch

Craft Art, an Atlanta-based manufacturing company led by president Barry Madel, faced a major communications challenge when a 2014 ice storm left the office inaccessible and calls unanswered. The outage exposed the limits of their legacy phone system and highlighted needs for reliability, cloud-based communications, and better support for remote and virtual teams.

By switching to Vonage Business Cloud — with features like Visual Voicemail, MobileConnect, “Never Miss a Call,” and admin reporting — Craft Art maintained service during outages, sped up call handling, and enabled employees to work from home seamlessly. The move increased productivity, reduced the need to hire extra staff, supported the company’s shift to a virtual office, and helped attract and retain high-performing employees.

Craft Art

Barry Madel

President