Case Study: RAM Tracking achieves inbound sales and service excellence with Vonage

Vonage Drives RAM Tracking’s Inbound Sales and Service Excellence

RAM Tracking, a vehicle tracking provider with rapid growth across sales and service, needed a Salesforce-integrated contact center that could scale with its customer base. Its existing telephony system could not keep up with demand, especially as the company expanded to more than 80,000 GPS tracking systems and over 10,000 customers. To support customer service excellence, RAM Tracking turned to Vonage Contact Center for Salesforce.

Vonage implemented a cloud contact center and inside sales platform with features such as call routing, screen pops, dialer, recording, IVR, and management reporting. The impact was strong: CSAT and NPS rose to 70%, pipeline grew by 47%, and RAM Tracking now handles more than 500,000 outbound sales calls and over 75,000 inbound service calls annually. Vonage also helped RAM Tracking cut training time by weeks and quickly move 80 employees in the UK and Canada to remote work with minimal disruption during COVID-19.

RAM Tracking

Chris McClellan

CEO and Founder