Case Study: Rocky Ridge Trucks boosts sales efficiency and call quality with Vonage Business CRM integration

CRM Integration Elevates Truck Manufacturer’s Sales Operation

Rocky Ridge Trucks is a 30‑year American specialty vehicle upfitter based in Franklin Springs, GA, selling upgraded trucks to dealers nationwide. Its 15 sales reps face the challenge of reaching hard‑to‑connect new car dealers while coping with a legacy phone system that produced spotty service and dropped calls, limiting sales productivity and visibility.

Rocky Ridge implemented Vonage Enterprise on a nationwide MPLS network, gaining clearer calls plus Vonage Call Center tools (call monitoring and supervisor dashboards) and VonageConnect for Zoho CRM. Screen pops, automatic call logging and click‑to‑dial streamlined reps’ workflows for accounts of up to 100 customers, producing better organization, time savings, richer data on outreach timing and early improvements in targeting and expected close rates.

Rocky Ridge Trucks

Billy Reagin

Inside Sales Manager