Case Study: Carts Guru achieves higher cart conversion rates with Vonage SMS API

Carts Guru Uses Vonage SMS Capabilities to Convert Abandoned Online Carts to Sales

Carts Guru, a multichannel retargeting solution for eCommerce, needed a more effective way to re-engage shoppers who abandoned their online carts. Using Vonage SMS API, the company sought a globally scalable, reliable mobile communications partner to improve conversions and support customer engagement.

Carts Guru implemented Vonage SMS API to send targeted, timely messages and added an SMS callback feature for shoppers to request a live call with an agent. With Vonage, Carts Guru achieved a 20% conversion rate from SMS communications versus 6% for retargeted email, along with a 0.1% opt-out rate and a 40% conversion rate for callback requests.

Carts Guru

Maxime Pruvost

CTO and Co-Founder