Case Study: CETIH Renov achieves 2–3x telemarketing productivity and omnichannel transformation with Vocalcom

CETIH Renov Rethinking telemarketing in an omnichannel environment

CETIH Renov, the CETIH group’s specialist in home renovation and energy retrofitting in France, needed to completely rethink its telemarketing approach after the Naegelen law restricted outbound call campaigns. To transition from traditional outbound telemarketing to a compliant, omnichannel model, CETIH Renov adopted the Vocalcom Hermes360 contact center solution to support its CETIH Connect centers and the new Koov.fr digital brand.

Vocalcom delivered a fully omnichannel contact center with a predictive dialer, native Salesforce integration, scripting, skill-based routing and customizable real-time dashboards. The solution enabled CETIH Renov to organize about 2,500 customer appointments per month, grow Koov.fr to 20% of revenue within six months, and achieve the reported 2–3× productivity gain cited by General Director Bruno Pollet, while maintaining CSR-aligned, monitored telemarketing practices.

CETIH Renov

Bruno Pollet

General Director