Case Study: VMware achieves 27–35% more enterprise bookings and 43% shorter deal cycles with Visualize ValueSelling

VMware - Customer Case Study

VMware, a global leader in cloud computing and platform virtualization software, wanted to drive growth in enterprise license and non-core product bookings. Visualize helped the company address this challenge by applying the ValueSelling methodology and introducing a common set of tools for the sales team.

With Visualize’s support, VMware improved sales execution and closed the largest deal in company history within the first year of implementation. The results included a 27–35% increase in Enterprise License Agreement bookings, a 100% increase in non-core product bookings, and a 43% reduction in deal cycle times.

VMware