Case Study: Kraton achieves higher sales growth and net income with Visualize's ValueSelling Framework

Kraton - Customer Case Study

Kraton, a manufacturer of bio-based chemicals and specialty polymers, wanted to drive net income growth and improve margins. To help jump-start conversations and win new business, the sales and leadership team turned to Visualize and adopted the ValueSelling Framework.

With Visualize’s ValueSelling Framework in place, Kraton improved its sales effectiveness and business performance. The company reported a 12% increase in sales volume year-over-year, a 26% increase in sales revenue year-over-year, and a $2 million increase in net income quarter-over-quarter versus the prior year.

Kraton