Case Study: Citrix achieves 44% higher rep productivity with Visualize's ValueSelling Framework

Citrix - Customer Case Study

Citrix, a global leader in work solution applications, wanted to improve rep productivity by getting more from its existing sales team and increasing overall deal size. To address this challenge, Citrix worked with Visualize and adopted the ValueSelling Framework.

With Visualize’s ValueSelling training, Citrix saw strong, measurable gains: rep productivity increased 44% per month, deals over $10K rose 64% in one quarter, and quarterly results jumped from $260K to $1.2M. Overall, deal size grew by more than 60% in a single quarter.

Citrix