Case Study: Kern Pharma achieves full visibility into sales and promotions with Vistex Solutions for SAP

Vistex Solutions for SAP helps Kern Pharma see the numbers by increasing efficiencies through greater promotion management transparency and control

Kern Pharma, a Barcelona-based pharmaceutical company (part of the Indukern Group, €240M revenue, 800 employees), faced growing complexity as it added new product lines and coped with changing legislation that capped discounts. To gain flexibility and transparency in managing promotions, discounts and customer incentives, Kern Pharma chose Vistex Solutions for SAP to replace fragile manual processes and better align IT systems with commercial needs.

Vistex implemented its Solutions for SAP to integrate with Kern Pharma’s landscape, automate complex, commitment‑linked promotions, and give business users autonomy—reducing IT workload and error-prone manual steps. As a result, Kern Pharma gained full visibility into sales and promotion processes, can calculate real margins by material, define more complex campaigns, achieve faster time to market and greater competitiveness, and now manages over €20 million in promotions per year with Vistex.

Kern Pharma

Alberto Almajano

Director Sistema's de Information / CIO