Case Study: Sequential Brands Group achieves enhanced brand performance visibility with Vistex License Maestro

Sequential Brands Group - Customer Case Study

Sequential Brands Group, a New York–based brand management company that licenses a $3 billion portfolio including Jessica Simpson, Avia, AND1 and Ellen Tracy, faced the challenge of administering a diverse set of brands and licensees while eliminating manual work, errors and gaining robust reporting and SEC-compliant financial visibility. To address this, Sequential selected Vistex and its License Maestro solution (part of the Counterpoint Suite).

Vistex implemented License Maestro to automate contract and royalty administration, rights management, sub-ledger accounting, product approvals and reporting. The solution gave Sequential Brands complete visibility into brand and licensee performance, streamlined financial disclosures and analysis, improved decision-making around product categories and channels, and—backed by dedicated Vistex support—helped the company better manage and grow its $3 billion retail portfolio.

Sequential Brands Group

Tom Villano

Director Business Operations