Case Study: Santa Margherita streamlines sales condition management with Vistex

Santa Margherita manages 27 million bottles with Vistex

Santa Margherita, a prominent Italian wine producer, initiated a digital transformation with SAP and needed a solution to manage complex commercial conditions across its diverse sales channels. The challenges included streamlining pricing processes, eliminating manual validations, and gaining clarity on trade spending. Vistex was selected to provide its SAP margin optimization solutions to address these specific needs.

The implementation of Vistex's solutions, including SAP Incentive Administration, enabled Santa Margherita to automate contracts and promotions for four sales channels. This provided the flexibility to manage various promotional mechanics while maintaining financial control. The native integration with SAP eliminated the need for data reconciliation between systems. As a result, Vistex helped Santa Margherita harmonize sales conditions, provide real-time validation, and drastically reduce manual activities, achieving full visibility into net prices and promotional performance.

Santa Margherita