Case Study: Luigi Lavazza S.p.A. achieves real-time promotion insight and better ROI with Vistex SAP Promotions & Agreements

Luigi Lavazza S.p.A cuts promotion waste and manages 140-country retail network with Vistex

Luigi Lavazza S.p.A., a renowned Italian coffee roaster, faced challenges in managing its sales promotions and agreements. The company needed to eliminate unnecessary spending on ineffective promotions, better anticipate their success before launch, and align its disconnected workflows. To leverage data from its SAP ERP system, Lavazza turned to Vistex for a solution using SAP Promotions and Agreements.

Vistex implemented a single solution to manage all contracts and promotions, integrating it with SAP ERP for real-time insight. This allowed Lavazza to run accurate promotion simulations and P&L analysis, optimizing campaigns before they launched. The results for Vistex's customer included stronger retail partner relationships, automated processes that lowered costs, and a significant reduction in promotion spend by eliminating poor ROI campaigns during the planning stage.

Luigi Lavazza S.p.A