Case Study: Kern Pharma achieves greater promotion flexibility and faster time to market with Vistex SAP margin optimization solutions

Kern Pharma reduces time to market and gains full visibility with Vistex

Kern Pharma, a pharmaceutical company, faced challenges managing sales promotions and discounts due to significant growth and new legislation capping discounts. They needed a flexible solution to incentivize customers and adapt to new market needs. To address this, Kern Pharma turned to vendor Vistex for its SAP margin optimization solutions.

Vistex implemented its SAP margin optimization solutions, including SAP Data Maintenance and SAP Promotions & Agreements. This provided Kern Pharma with full visibility into sales processes and profitability, allowing them to define more complex campaigns and automate internal procedures. The results included a reduced time to market, elimination of manual errors, and greater autonomy for business users. The IT department's workload was also greatly reduced.

Kern Pharma