Case Study: Antalis S.A. boosts omnichannel promotions and sales with Vistex SAP margin optimization solutions

Antalis S.A. automates promotions for 115,000 customers with Vistex

Antalis S.A., a leading paper, packaging and visual communications wholesale distributor based in France, faced challenges in efficiently targeting B2B promotions to increase conversion. Their key issues included creating deals for slow-moving stock, improving e-commerce transactions, and integrating promotions to match their omnichannel strategy. They sought a preconfigured solution from vendor Vistex to automate this process and leverage business intelligence within their SAP ERP system.

Vistex implemented its SAP margin optimization solutions, specifically the SAP Data Maintenance by Vistex, pricing option. This provided Antalis with a flexible system to automatically display targeted promotions at the point of sale, including five initial deal types like free gifts and discounted prices. The solution simplified promotion setup, provided automated KPI reporting to identify successful campaigns, and decreased the marketing department's workload. Vistex helped Antalis gain insights into sales turnovers and exploit new opportunities for pricing management.

Antalis S.A.