Case Study: 8x8 achieves 27% more identifiable website traffic and higher email open rates with VisitorTrack

8x8 - Customer Case Study

8x8, a leading cloud-based VoIP and unified communications provider, needed to close a gap in its marketing: identifying anonymous visitors who bounced from its website so they could be remarketed. Marketing analyst Agnes Oetama trialed two solutions (netFactor’s VisitorTrack and LeadLander) to find an easy-to-manage tool that could identify companies and contacts, integrate with their systems, and improve campaign performance.

Agnes chose VisitorTrack after a side-by-side trial showed it identified 27% more usable traffic, integrated with ZoomInfo (adding ~3,000 contacts), and fed contacts into Marketo for drip campaigns that produced about a one-percentage-point higher open rate. VisitorTrack’s automated reports, real-time triggers and simple workflow made it manageable for a one-person lead-distribution team, and within weeks 8x8 had seven solid leads in the pipeline, indicating early positive ROI.

8x8

Agnes Oetama

Marketing Analyst