Case Study: DFS (UK sofa retailer) achieves 10% higher online conversions and 8% AOV uplift with ViSenze Discovery Suite

DFS Increases Online Conversions by 10% and Boosts AOV with ViSenze Discovery Suite

DFS, the UK’s leading sofa retailer with a 50‑year heritage and a large omnichannel presence, faced a challenge when customers began mixing styles rather than buying from single ranges. Its existing recommendation engine showed only same‑range items, which made discovery slow, increased bounces and reduced conversions — so DFS needed smarter, more visually aware product suggestions that matched color, style, size and price.

DFS partnered with ViSenze to deploy an AI‑powered “You May Also Like” widget using computer vision and machine learning; a three‑month proof‑of‑concept was followed by a lightweight rollout requiring just 12 lines of code. The solution raised online conversions by 10%, cut bounce rate by 3%, increased average order value by 8% and noticeably boosted site engagement.

DFS

James Vernon

Head of Online