Case Study: DFS achieves 10% higher conversions and 8% higher AOV with ViSenze Smart Recommendations

DFS increases conversions by 10% and AOV by 8% with ViSenze

DFS, a leading UK sofa retailer, faced a challenge where online customers were mixing furniture styles and leaving its website without purchasing due to limited and irrelevant product suggestions. To seize this opportunity and improve the discovery journey, DFS partnered with ViSenze to implement its AI-powered Smart Recommendations product.

The solution involved deploying ViSenze's dynamic recommendation engine, which provides relevant suggestions based on the current item's characteristics like price and color. This created a more intuitive customer journey. As a result, DFS achieved an 8% higher average order value and a 10% increase in online conversions, while also reducing its website bounce rate.

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