Case Study: Zoweh achieves 5–10% more recurring donors and major time savings with Virtuous

Zoweh chose Virtuous to build supporter relationships and grow fundraising at scale

Zoweh is a faith-based nonprofit that helps men, women, and marriages grow in intimacy with God. As the organization expanded, their open‑source CRM (CiviCRM) and disconnected email tool (GetResponse) couldn’t keep up—queries were limited, there was no vendor support, and staff spent a lot of time exporting/importing lists. Zoweh chose Virtuous (including Virtuous Marketing and the RaiseDonors platform) to replace their old system and support continued growth.

Virtuous implemented automated workflows, Best Practices Templates, Custom Collections, and RaiseDonors donation forms to streamline communications, improve reporting, and give donors self-service control over recurring gifts. The switch to Virtuous delivered greater query flexibility, reliable vendor support, and major time savings for staff—and translated into measurable fundraising gains, including a 5–10% increase in recurring givers.

Zoweh

Christopher Matthews

Digital Director