Case Study: West Cancer Foundation Grows Peer-to-Peer Fundraising with Virtuous

West Cancer Foundation Sees Peer-to-Peer Growth With Virtuous’ Native Integration With Classy

West Cancer Foundation, a healthcare nonprofit focused on cancer research, education, patient support, and community health, needed a new donor management system that could replace manual spreadsheet-based processes. The team was also looking for a CRM that could natively integrate with its existing peer-to-peer fundraising platform, GoFundMe Pro, while improving donor segmentation, reporting, and personalized stewardship.

Virtuous provided the solution with its nonprofit CRM and native GoFundMe Pro integration, automatically syncing fundraising data into the CRM and eliminating manual imports and data cleanup. With Virtuous, West Cancer Foundation gained better visibility into campaign performance, stronger donor communications through email and templates, and a more scalable platform for growth, including grant management; the foundation reported that giving had improved and email-driven engagement had steadily increased.

West Cancer Foundation

Keri Burnette

Vice President of Operations