Case Study: Washington International School achieves 8x auction engagement growth with Virtuous

Washington International School boosts auction engagement 8x with Virtuous

Washington International School, an independent K-12 institution, faced significant challenges due to an outdated CRM and data silos. Their legacy system was difficult to use and disconnected, forcing the development team to rely on time-consuming spreadsheets for donor management. This process created errors and left little time for strategic fundraising and building meaningful donor relationships. They turned to the vendor Virtuous and its nonprofit CRM software for a solution.

By implementing Virtuous, the school consolidated its data into a single, unified donor management system. This allowed for smarter segmentation, automated outreach, and responsive fundraising strategies. The solution saved the team 600 hours annually and led to substantial results, including a 40% increase in year-over-year giving for their annual campaign and an 833% increase in auction engagement from targeted off-site supporters. Virtuous provided the tools necessary to build stronger donor connections and drive significant growth.

Washington International School