Case Study: United Way of Central Illinois recovers $15K and saves 15-20 hours a week with Virtuous

United Way of Central Illinois recovers $15K in 60 days with Virtuous

United Way of Central Illinois faced challenges with a CRM that created siloed teams and bottlenecks, relying on a single super user. This led to inefficient workflows, years of bad data, and difficulty identifying lapsed donors. They turned to Virtuous CRM+ to find a solution built for collaboration and to address these issues.

By implementing Virtuous, the organization integrated its teams and utilized features like automation workflows and advanced reporting. The solution saved staff 15-20 hours per week, cleaned up 20,000 non-essential contacts, and recovered $15,000 in lapsed donations within 60 days. Virtuous helped them cut their outstanding uncollected pledges in half and build stronger donor relationships.

United Way of Central Illinois