Case Study: The Farmlink Project improves donor retention and thank-you speed with Virtuous

The Farmlink Project thanks donors within 24 hours with Virtuous

The Farmlink Project, a nonprofit connecting farms with surplus food to food banks, faced challenges in managing its growing donor base. Their manual processes for updating donor records and lack of a shared system for their fundraising and operations teams made it difficult to build personal relationships and forecast revenue. They turned to Virtuous and its nonprofit CRM software to address these issues.

By implementing Virtuous, Farmlink automated its donor stewardship, enabling personalized thank-yous to be sent within 24 hours of a gift. This solution freed staff from administrative tasks for more strategic donor engagement and provided real-time data across teams. The results for Farmlink included a notable increase in donor retention and repeat gifts, as the timely and personalized follow-ups made supporters feel valued. Virtuous provided the shared system needed to improve collaboration and data-driven decision-making across the entire organization.

The Farmlink Project