Case Study: The Exodus Road improves donor stewardship and campaign tracking with Virtuous

The Exodus Road uses Virtuous to end Child Slavery

The Exodus Road is a growing nonprofit focused on ending human trafficking and sex slavery; to date they’ve supported over 750 rescue operations and more than 200 arrests. In early 2016 The Exodus Road chose Virtuous as their nonprofit CRM to help them better connect with supporters and communicate impact while protecting victims’ identities — a critical challenge given their need to blur faces and avoid jeopardizing investigations.

Virtuous delivered a user-friendly Nonprofit CRM plus migration and training support: the Virtuous Customer Success team migrated data from eTapestry and had the entire Exodus Road staff using the system after one personalized training session. With Virtuous’s tagging and Project features, automated stewardship tasks, separate giving/notes views, and advanced campaign tracking, The Exodus Road can segment donors by skills and preferences, automate first-time donor follow-ups, and improve donor engagement and impact reporting.

The Exodus Road

Jeanne Honsaker

Vice President of Advancement