Case Study: The Exodus Road achieves nearly 400% year-end campaign growth with Virtuous

The Exodus Road - Customer Case Study

The Exodus Road is a mid-sized counter-human-trafficking organization that vets, trains, funds and equips operatives to collect evidence and work with local law enforcement to free victims. Facing limitations with their prior system (eTapestry), they needed a user-friendly CRM that better supported impact communication, integrated with other tools like MailChimp, and eliminated manual data exports—so they moved to Virtuous.

Virtuous implemented a customized data migration and onboarding plan, integrated MailChimp and social insights for automated donor data flow, and delivered one personalized training session to get the whole team using the system in weeks. As a result, The Exodus Road eliminated manual imports/exports, streamlined communications, and saw tangible fundraising gains—its 2016 year-end campaign exceeded the previous year’s by almost 400% with Virtuous.

The Exodus Road

Jeanne Honsaker

Vice President of Advancement