Case Study: SPCA Tampa Bay centralizes donor data and grows recurring giving with Virtuous

SPCA Tampa Bay grows recurring donors year over year with Virtuous

SPCA Tampa Bay, a large animal shelter, faced challenges with disconnected donor data, requiring manual coordination across teams and offering limited automation for donor follow-up. They turned to Virtuous CRM+ from the vendor Virtuous to achieve a unified view of their donors.

By implementing Virtuous CRM+, SPCA Tampa Bay centralized all donor interactions and used workflow automation for consistent stewardship. The solution from Virtuous provided a complete donor picture, improved internal collaboration, and enabled measurable growth, including year-over-year increases in recurring donors and average gift size. They also added Virtuous Raise to further strengthen their recurring giving program.

SPCA Tampa Bay