Case Study: Solo Parent boosts giving by 50% with Virtuous

Solo Parent grows giving by 50% with Virtuous

Solo Parent, a nonprofit providing resources and community for single parents, faced significant challenges with disorganized donor data spread across disconnected systems like spreadsheets. This lack of a unified CRM prevented reliable reporting, personalized communication, and efficient donor tracking, consuming valuable staff time. They turned to Virtuous and its CRM+ platform to solve these issues.

By implementing Virtuous, Solo Parent unified its donor database and leveraged automation for segmentation and reporting. This solution saved the team 25-30 hours per month, doubled first-to-second gift retention rates, and grew annual giving by 50%, from $1 million to $1.52 million. Virtuous enabled personalized, scalable communication that significantly increased donor engagement across all audiences.

Solo Parent