Case Study: Ronald McDonald House Charities Wichita boosts donor engagement and giving with Virtuous

RMHC Wichita Maximizes Resource Allocation and Boosts Donor Engagement With a More Responsive Nonprofit CRM

Ronald McDonald House Charities Wichita, a healthcare nonprofit that supports families while a child receives medical care, needed a more secure and intuitive way to manage donor and organizational data. Its legacy CRM was difficult to use, offered limited data visibility, forced the team into inefficient spreadsheets, and raised privacy and security concerns.

Virtuous implemented a responsive nonprofit CRM with a dashboard, marketing and email tools, and stronger security features, making it easier for staff to access data, collaborate, and segment donors. With Virtuous, RMHC Wichita successfully migrated about 40 years of data, increased year-over-year giving by 18.5%, and improved email open rates by 14.5%, while gaining clearer insight into organizational health and donor engagement.

Ronald McDonald House Charities Wichita

Chris Smythe

Chief Technology Officer