Case Study: Ronald McDonald House Charities in Omaha boosts donor retention with Virtuous

RMHC in Omaha Reaches 68% Repeat Donor Retention Rate With Virtuous

Ronald McDonald House Charities in Omaha needed a more cost-effective, mission-focused CRM after struggling with a legacy platform that was difficult to use, inefficient, and supported by poor customer service. The team wanted a system that was easier for staff to adopt, better supported, and able to combine donor management with email marketing, automation, and online giving.

By switching to Virtuous CRM, RMHC in Omaha gained a user-friendly platform, responsive support, and cleaner data that helped the whole team collaborate more effectively on donor stewardship. Virtuous helped the organization improve donor retention, increase average gift size by 15%, and reach a 68% repeat donor retention rate, while also enabling a successful year-end campaign that exceeded its $120,000 goal by raising about $135,000.

Ronald McDonald House

Hunter Samuels

Director of Stewardship & Communications