Case Study: Radford University Cuts Giving Day Outreach Time with Virtuous Momentum

Radford University cuts Giving Day outreach from 12 hours to 2 with Virtuous Momentum

Radford University, a public university in Virginia, faced the challenge of managing personal outreach for an 800+ young alumni portfolio. Their manual process, which relied on Excel and Outlook, was inefficient and made it impossible to personalize communication at scale. This was especially problematic during their annual Giving Day event, where staff spent 12 hours just sending emails. They turned to the vendor Virtuous and its product, Virtuous Momentum, for a solution.

Using Virtuous Momentum, the university automated personalized outreach for key moments like birthdays and first gifts. The platform's AI-drafted emails and "send all" feature allowed them to cut their Giving Day outreach time from 12 hours to just 2 hours, during which they sent 2,700 emails. This efficiency led to significant results: the campaign drove 2,700 actions, generated 24 gifts from 15 donors, and secured 3 first-time donors. Virtuous enabled Radford University to scale true personalization and reclaim time for deeper relationship-building.

Radford University