Case Study: Operation Mobilization achieves accelerated, data-driven fundraising and improved revenue forecasting with Virtuous CRM

Operation Mobilization leverages clear, updated metrics to accelerate fundraising and growth with Virtuous

Operation Mobilization is a global Christian missions organization supporting over 5,000 workers from 100+ nationalities that raises funds through direct response, major donors and individual staff fundraising. Faced with an “intimidating and old school” legacy donor system—poor integrations, limited users, slow giving-page launches, and weak reporting—Operation Mobilization turned to Virtuous for a modern CRM and marketing solution to provide better data access and donor personalization.

Virtuous implemented a tailored CRM with custom BI reporting, the Virtuous Automation platform, and an integrated giving-page solution via RaiseDonors. The result was clear, metrics-driven forecasting inside Virtuous, real-time gift and donor syncing, automated follow-up and data updates that saved staff hours, and the ability to launch giving pages in hours instead of days. Virtuous also removed per-user licensing barriers to broaden access, improving collaboration, fundraising efficiency and revenue visibility across the organization.

Operation Mobilization

John Cerniglia

SVP & Chief Development Officer