Case Study: Oasis for Orphans boosts end-of-year giving 62% with Virtuous CRM+

Oasis for Orphans grows end-of-year giving 62% with Virtuous

Oasis for Orphans, a nonprofit providing care for children in Kenya, faced significant operational challenges with its disconnected technology stack. Their previous CRM was merely a transactional record, forcing staff to manually categorize donors every day. With fundraising tools living in separate, unconnected software systems, the organization lacked a unified view of its donors and struggled to scale its efforts efficiently.

By implementing Virtuous CRM+, the organization automated its donor categorization process, saving approximately eight hours of manual work per week. The Virtuous platform provided a single, connected system for all fundraising and marketing activities. This enabled highly segmented, multi-channel campaigns that resulted in a 62% growth in end-of-year giving, successfully reactivated 17% of lapsed donors, and doubled peer-to-peer fundraising revenue from 6% to 14% of annual income.

Oasis for Orphans