Case Study: Norwescap re-engages lapsed donors with Virtuous

Norwescap Creates a Responsive Donor Journey to Increase its Relationship with Supporters

Norwescap, a New Jersey human services nonprofit, was at the beginning of building a more cohesive development, fundraising, and communications program. Before switching to Virtuous, the team struggled to unify donor engagement across programs and had difficulty pulling accurate reporting from its former CRM, DonorPerfect.

With Virtuous CRM and its responsive fundraising tools, Norwescap built a segmented donor journey for year-end giving, personalized outreach with merge tags, and used multichannel marketing across email, direct mail, social, SMS, and QR codes. The campaign successfully re-engaged many lapsed donors, improved visibility into campaign performance, and gave the team better data and strategic planning capabilities across the organization.

Norwescap

Heather Thompson

Chief Development Officer