Case Study: Moravian University cuts reporting time from hours to minutes with Virtuous

Moravian University Cuts Down Reporting Time from Hours to Minutes with Automation

Moravian University partnered with Virtuous to replace its legacy donor database with a more modern nonprofit CRM. The university needed a system with stronger automation, broader access across the organization, and a simpler implementation that wouldn’t overwhelm staff with a steep learning curve.

With Virtuous CRM and its analytics and automation tools, Moravian University streamlined reporting, data analysis, and alumni communications. The team cut reporting time from hours to minutes, reduced data silos, enabled more personalized outreach, and gained actionable insights to support decision-making across campus.

Moravian University

Lisa Brand

Assistant VP of Development Operations