Case Study: Metropolitan State University of Denver doubles personalized donor outreach with Virtuous Momentum

Metropolitan State University of Denver doubles donor outreach with Virtuous Momentum and sees 60% response rates

Metropolitan State University of Denver (MSU Denver) faced the challenge of scaling its mid-level donor portfolio from 250 to 500 constituents without losing a personalized touch. The university's gift officer needed to efficiently manage this larger portfolio and organize outreach tasks while maintaining authentic, one-to-one connections with donors.

By implementing Virtuous Momentum, MSU Denver utilized AI-powered tools to automate and personalize donor outreach. The solution delivered a daily outreach plan and generated personalized email drafts, leading to a 60% response rate on birthday messages and increased donor conversations. Virtuous enabled the team to double its portfolio size while fostering greater cross-team collaboration.

Metropolitan State University of Denver