Case Study: Maine Organic Farmers and Gardeners Association streamlines volunteer and donor management with Virtuous

Largest state organic organization streamlines volunteer and donor management

Maine Organic Farmers and Gardeners Association (MOFGA), the oldest and largest state organic organization in the U.S., needed a better way to manage its volunteer-heavy operations and donor engagement. With fewer than 50 staff and more than 1,600 volunteers supporting a three-day fair with over 10,000 shifts, MOFGA was relying on manual, paper-based processes that made it difficult to track volunteer engagement, improve the volunteer experience, and analyze donor interactions. It turned to Virtuous for a more streamlined approach, including the VOMO volunteer management tool and later the Virtuous CRM and RaiseDonors.

Virtuous helped MOFGA implement VOMO to create customized volunteer landing pages, simplify sign-up and check-in, and integrate data across systems for a more unified supporter view. As a result, MOFGA registered over 1,600 volunteers and recorded nearly 20,000 volunteer hours in one year, generating an estimated $440,000 in economic impact. The new system also reduced phone calls and emails, saved staff time, and gave MOFGA a more user-friendly, integrated platform for managing volunteers and strengthening donor relationships.

Maine Organic Farmers and Gardeners Association

Caitlyn Barker

Community Engagement Coordinator