Case Study: Jewish Voice Ministries International boosts lapsed donor ROI with Virtuous

Jewish Voice Ministries International Boosts Lapsed Donor ROI By 6x With Virtuous

Jewish Voice Ministries International (JVMI), a multi-faceted ministry focused on humanitarian outreaches, festivals, planting congregations, training leaders, and media, needed a better way to re-engage lapsed donors and improve retention. The organization also wanted to centralize donor data and scale personalized outreach without overburdening its team, especially across multiple technology systems.

Using Virtuous CRM and its open API, JVMI built custom automations and integrations, including a connection with Slybroadcast, to trigger personalized voicemails and emails for donors nearing lapse or already lapsed. The campaign delivered strong results, including a 684% ROI on direct response and roughly 1,000% ROI when subsequent giving was included, while saving the team hours of manual work and replacing what would have required 130 to 200 calls per day.

Jewish Voice Ministries International

Carly Berna

Chief Marketing and Development Officer