Case Study: Impact Campus Ministries achieves 4x revenue growth and 68% donor retention with Virtuous CRM

Impact Campus Ministries Achieves 4x Annual Revenue Growth with Virtuous

Impact Campus Ministries is a nonprofit ministry that teaches its mission and beliefs to university students across America. After years on Blackbaud eTapestry, the team found its legacy CRM increasingly inefficient and lacked the actionable, responsive donor insights and automation needed to support personalized stewardship at scale. They turned to Virtuous, a responsive fundraising nonprofit CRM, to better manage donor relationships and streamline their processes.

With Virtuous, Impact Campus Ministries automated thank-you journeys, task assignments, and donor follow-up, allowing staff to respond more personally and efficiently across its 2,200-donor base. The results were significant: annual revenue grew from $1.6 million in 2022 to $2.7 million in 2024, a 68% increase in two years, and donor retention reached 68%, well above the nonprofit average.

Impact Campus Ministries

Jeffrey VanderLaan

Vice President